Mike Pusateri

Founder of Vantage Strategy Consulting & Former COO of TIA

 

Mike is a seasoned sales and marketing executive considered by his colleagues as an "innovator" and an "agent of change". He has consistently launched new products, services, and new organizations in the early part of his career at companies like Avis, Holiday Corporation and Marriott International. In the last eight years he has worked for several start-up organizations where he has led each one through phases of transformational growth. He developed acquisition strategies, managed mergers and restructured resources for growth.

As Vice President of Business Travel Sales at Marriott International, Mike launched Marriott’s first National Account Sales organization. He also was Marriott's first Vice President of Interactive Sales and Marketing where he led in the development and launch of Marriott.com in which his approach was cited in a chapter of Bill Gates book, "Business at the Speed of Thought". Earlier in his career as Corporate Director of Interbrand Marketing he developed a world-wide account pricing system for Holiday Inns brand and leveraged strategic alliance co-op marketing programs across Holiday’s owned brands, Embassy Suites, Hampton Inn’s, Harah’s Casinos and Homewood Suites.

More recently Mike was Senior Vice President of Strategy and Chief Operating Officer of The Travel Industry Association of America, where he restrucutured the organization for growth.

In the late nineties he was responsible for Sales and Marketing for an internet consulting firm, Proxicom where he participated in a successful public offering of the company at $40 million and subsequently developed the growth and acquisition strategy resulting in annualized revenues of $250 million in two years.

Mike also has been recognized as having strong relationship management skills. He has been cited on the front page of the Wall Street Journal for a research study on account management he co-produced while President of the Strategic Account Management Association. During that time he co-authored two books on relationship management, "Unlocking Profits" and "The Trust Imperative" He was also Chair of the Hospitality Sales and Marketing International Foundation.

Mike is currently a Senior Research Scholar at George Washington University and served as an adjunct professor in the University of Maryland MBA program as well as Cornell University's Professional Development Program.

He earned a Bachelor of Science degree in marketing from the University of Connecticut in 1981

*content sourced from http://www.vantagestrategy.com/