Event Partners:
Program
Schedule at a Glance
(Please note that this is a tentative schedule and it may be changed without notice.)
| Wednesday, November 7, 2007 |
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| 8:30am - 4:30pm | OFFSITE Canadian e-Tourism Council Summit (e-Tourism council members only) |
| Begins at 10am | Registration Opens at the Fairmont Waterfront Hotel, Vancouver BC |
| 2:00pm - 5:30pm | Sponsored Workshops (Platinum Sponsors) - Radar DDB - Yahoo! Canada - Contac Services |
| 6:00pm - 9:00pm | Conference Opening Reception at the Fairmont Waterfront Hotel, Vancouver BC Welcome by Jens Thraenhart – Chair, Canada-e-Connect Announcement of the Winner of the "Canadian-e-Connect Student Scholarship Competition" Presented by Brian Hewlitt – CIO, iTravel2000 |
| 8:30pm - 9:00pm | Speaker Briefing (For Conference speakers only) in the Conference Ballroom |
| Thursday, November 8, 2007 |
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| 7:30am | Partner Showcase opens until 6pm |
| 8:00am - 9:00am | Breakfast (Sponsored by Washingtonpost.Newsweek Interactive) |
| 8:30am | Opening (during Breakfast) Introducing Canada-e-Connect & the Canadian e-Tourism Council Jens Thraenhart – Executive Director, Marketing Strategy & CRM (Chair, Canada-e-Connect & Canadian e-Tourism Council) Rick Antonson – President & CEO, Tourism Vancouver Michele McKenzie - President & CEO, Canadian Tourism Commission |
| 9:00am - 9:45am | Thursday Morning Keynote (Sponsored by Fairmont Hotels & Resorts) Social Media & Mass Collaboration Speaker: Anthony Williams, Author of Wikinomics |
| 9:45am - 10:00am | Networking Break (Sponsored by Weber Shandwick) |
| 10:00am - 10:45am | Panel: Evolution of Distribution Moderator: Timothy O'Neil-Dunne, Managing Partner, T2Impact Ltd Representatives from: - Meta Search Engine: Jason Houle – Vice President, Lixto - Online Travel Agency: Sean Shannon – Managing Director, Expedia Canada - Traditional Travel Agency: Sean Sutherland – VP E-Commerce, Flight Centre Industry Challengers: Resort: Eric Austin – VP Central Reservations, Intrawest Airline: David Jones – Director E-Business, West Jet |
| 10:45am - 12:00pm | Panel: Evolution of Advertising Moderator: Steve Wright, Managing Partner, Radar DDB Representatives from: - Major Web Portal: Hunter Madsen – VP Marketing, Yahoo! Canada - Viral Marketing: Sean Moffitt – President, Agent Wildfire (Canada's Word of Mouth Experts) - Traditional Offline Publisher: Paula Prociuk Blacklock – VP Sales & Marketing, Canadian Geographic Magazine Industry Challengers: Hotel: Jon Mamela – Director Product & Service Strategy, Fairmont Hotels & Resorts Destination: Denny Kobayashi – Manager Marketing, Tourism Yukon |
| 12:00pm - 12:15pm | Canadian Entrepreneur Spotlight* Winners of the "Canadian Entrepreneur Spotlight Competition" preview their online travel start-ups Butch Langlois - President & CEO, PlanetEye |
| 12:15pm - 1:15pm | Lunch (Sponsored by Microsoft Corporation) Luncheon Keynote The World of Tourism goes "E" and goes "Green" Geoffrey Lipman – Assistant Secretary General, UN World Tourism Organization (Introduced by Eric Basha, Managing Director Tourism, Microsoft) |
| 1:15pm - 1:45pm |
Case Studies: e-Journey Around the World Speaker: Ryan Bifulco – President, Travel Spike |
| 1:45pm - 2:30pm | Canadian e-Tourism Strategies Panel with E-Strategists from the Canadian Destination Marketing Organizations Moderator: Alexander Rayner – E-Tourism Advisor, UN World Tourism Organization Representatives from: - Country: Jens Thraenhart – Executive Director, Marketing Strategy & CRM - Province: Aaron Nissen – Director e-Strategies, Travel Alberta - City: Carmen Ciotola – VP Marketing, Tourism Montreal |
| 2:30pm - 3:15pm | Panel: The Future of Mobile Marketing in Travel & Tourism Moderator: Walid Salem – Manager CRM & Web Application Integration, Canadian Tourism Commission - Michael Bidu – Executive Director, Wireless Innovation Network of BC - Patrick Payne - Co-Founder/CEO, QuickMobile |
| 3:15pm - 3:30pm | Networking Break (Sponsored by World Media) |
| 3:30pm - 4:15pm | Thursday Afternoon Keynote Web Conversion & Usability Speaker: Bryan Eisenberg, Co-founder and Chief Persuasion Officer, Future Now, Inc. |
| 4:15pm - 5:00pm | Executive Panel Travel & Tourism CEOs: The Impact of Changing Consumer Trends and Emerging Media to market Canada to the World Moderator: Richard Miller – CEO, Tourism ROI (and former EVP, World Travel and Tourism Council) Representatives from: - World Tourism Organization: Geoffrey Lipman – Assistant Secretary General, UN World Tourism Organization - National Tourism Organization: Michele McKenzie – President/CEO, Canadian Tourism Commission - Provincial Tourism Organization: Rod Harris – President/CEO, Tourism British Columbia - City Tourism Organization: Ted Lee – CFO, Tourism Vancouver |
| 5:00pm | Closing of Day 1 - Jens Thraenhart, Executive Director Marketing Strategy & CRM, Canadian Tourism Commission - William Bakker, Director E-Marketing, Tourism British Columbia |
| 6:30pm | Bus Leaves to Science World for Canadian e-Tourism Awards Ceremony (Sponsored by Brewster) |
| 9:00pm | After-Awards Party at Coast Restaurant, Yaletown
(Sponsored by Yahoo! Canada) |
| Friday, November 9, 2007 |
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| 7:30am | Partner Showcase Opens until 6pm |
| 8:00am - 9:00am | Breakfast (Sponsored by PlanetEye Inc) Genius Revealed – How to leverage your full potential (during Breakfast) Speaker: Donn Smith, Author & Human Performance Specialist |
| 9:00am - 9:45am | Friday Morning Keynote (Sponsored by Travel Alberta) Future Trends in Consumer Behavior Speaker: Jeremy Gutsche, CEO, Trendhunter Industry Challenger: Ken Leeder – President/CEO, RealTravel |
| 9:45am - 10:15am | Networking Break (Sponsored by Passkey) |
| 10:15am - 11:00am | Leveraging Customer Intelligence Online Speaker: Anita Gandhi – Director Client Intelligence, Hitwise |
| 11:00am - 11:30am | Marketing Canada to Americans Speaker: Mike Pusateri, former COO of TIA(Travel Industry Association of America) Industry Challengers: Joel Peter – Chief Marketing Officer, Tourism Toronto Siobhan Chretien – Executive Director US Leisure Marketing, Canadian Tourism Commission |
| 11:30am - 12:00pm | PhoCusWright: The Long Tail of Travel Includes: How to leverage the "PhoCusWright Canadian Online Travel Overview"? Speaker: Doug Quinby, PhoCusWright Analyst |
| 12:00pm - 1:30pm | Lunch Luncheon Keynote (Hosted by PlanetEye Inc.) Exclusive Canada-e-Connect Poll: State of Consumer Travel Behavior in Canada Speaker: Alan Gregg – Chairman, Decima Research & Political Analyst/Social Commentator |
| 1:30pm - 2:00pm | Increasing Consumer Relevancy by Segmenting the Consumer The Explorer Quotient - a Convergence Model of Brand, Research, and E-Marketing Speaker: Greg Klassen – Vice President Marketing, Canadian Tourism Commission |
| 2:00pm - 2:30pm | Reputation Management Online Speaker: Jim Brody, VP of Tripadvisor |
| 2:30pm - 3:00pm | Panel: Traditional Media vs. Social Media Moderator: Kirk LaPointe - Editor-In-Chief, Vancouver Sun Representatives from: - Traditional Media Publisher: David Beaupré – Director of Strategy, Washington Post/Newsweek - Travel Writer / Journalist: Richard Bangs – Travel Writer & Author ("Adventures with Purpose") vs. - Social Media Website / Online Travel Community: Patricia Brusha – Founder, ChicksAway.com - Travel Blogger: Chris Clarke – Blogger (VacantReady.com) & Founder (BedJump.com) Industry Challengers: Destination: William Bakker – Director e-Business, Tourism British Columbia |
| 3:00pm - 3:15pm | Networking Break (Sponsored by Namesbeyond.com) |
| 3:15pm - 4:00pm | Panel: Travellers Sharing Experiences Moderator: Andrea Kolber - Associate Director Product Management, Sympatico MSN Bell Canada Representatives from: - Travel Writer/Journalist: Laura Hubber – Reporter, BBC World - Travel Community: Ross Weber, VP Business Development - Virtual Tourist.com - Travellers sharing Experiences: Robyn Hanson |
| 4:00pm - 4:45pm | Executive Panel Travel & Tourism CMOs Convergence - The New Market Reality: Key Conference take aways essential for your Business Success Moderator: Joe Buhler – Senior Destination Marketing Analyst, PhoCusWright Representatives from: - Destination: Greg Klassen – VP Marketing, Canadian Tourism Commission - Hotel: Gopal Rao – VP Marketing, InterContinental Hotels Group |
| 4:45pm | Closing of Canada-e-Connect Greg Klassen – Vice President Marketing, Canadian Tourism Commission |
| 8:00pm | VIP After-Conference Party at the Sanafir Restaurant
(Sponsored by Glowbal Restaurant Group) At the Sanafir Restaurant (For Canadian e-Tourism Council members, speakers, sponsors, and invited guests - by invite only) |
* More about Canadian Entrepreneur Spotlight (10 minutes) - Founders/CEO of Canadian online travel start-up companies (less than 1 year old) make their case and deliver presentations of their value proposition in front of the coveted Canada-e-Connect audience.
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Download Tentative Canada-e-Connect Schedule |
